There's being creative and there's taking the piss. My seat on the North was 485 quid to renew in January (which I did) and the same seat was 735 quid just before the start of the season. £735 for a Championship relegation battle, really?
Another minor point. It was £4 a pint last season. It went up to £4.50 March/April time and is now a fiver. Personally I'm not bothered, but people who sit near me will start drinking somewhere instead of the ground where there's a better choice for the price