As someone who stopped going a few years ago, still feels guilty about it and might start again if I can wean myself off sitting in front of the telly watching the Firestick with a glass of red wine...some of those prices seems reasonable to me. By that I mean, the range from £27-£36 on the kop seems ok, wouldn't put me off and even £42 for the right game could be doable. If he'd done away with the Band A pricing altogether and trimmed the levels a bit more in other stands I don't think the outcry would have been anywhere near this loud, although the usuals would still have been shouting.
He'll never charge the top band, because that's for the do or die matches, and in reality when/if we get to those games, he nearly always decides(rightly) that he wants a full house and charges accordingly. If we're either playing a game to get into the play offs or avoid relegation there's no way at all he's going to be with the highest bands, it's just the optics to the world of having these price levels out there that's the issue.
Last point, when he talked about beer prices at Tramlines at the forum, I wondered what was in his mind & thought it was about more than beer prices in the ground. But it's a false comparison. Tickets for a festival are higher because they last longer, have a range of entertainment and you're guaranteed to be entertained. Booze prices are because you're a captive audience, not because you gladly pay them. Pricing models like ours don't work because you're never guaranteed to be entertained, you can pay the highest prices for a mind numbingly crap game or the lowest price for an absolute goal fest and the plastic seat will be the same low quality. You also have far more choice about drinking, with several good boozers near to the ground selling great beers at good prices. It's easy to sink a few pints pre and post game and either hold off or just have one in the ground.
I'm not " Chansiri Out" on this, Yes there are mistakes which I'd have hoped he'd have learned from, but as the season pans out I don't think that match day pricing will be too bad.