There’s been lots said about how refreshing this competition has been, and linked this to the women’s game in general.
It can’t be argued that the lack of dissent, feigning injury, blatant time wasting etc has been great for the games. Add on the vast improvements in the players’ level of skill and technique over the last 4/5 years and there’s a great “product” on show. There’s still some crappy goalkeeping but by and large it’s better. Overall, the product is not just watchable, but it’s entertaining.
Women (and many men) will now be calling for more equality throughout the game. In terms of access, at grass roots, there should be no question of equality, and there never should have been. But at the top, it has to be earned. And some of the England players can now expect mega deals for sponsorship.
But players will also start pushing for higher pay from their clubs, arguing that Russo should get what Rashford gets, and a bog standard WPL player should get much nearer what a bog standard EPL player gets. And this is where it could all start to go wrong. Is there the depth of talent to create a competition (WPL) that will generate sponsorship and TV deals to match the mens’ game? Will crowd numbers increase when ticket prices trend towards that of the men’s game? Will TV audiences fall when they see the quality of the bottom half of the league?
But at the very top, I think we could have some mega stars on mega bucks and some teams (we know which ones - I think it’s a shame that women’s football can’t develop independent of the men’s clubs, but that a different discussion) that suck in all the new income. Matches will then become more like the men’s game as winning becomes more imperative, as teams try to bridge the gap to the top few so as to access that top income level.
A few years ago, we rarely saw a tackle worthy of the name, but in this competition, although rare, we’ve seen cynical fouls, a head high tackle (somehow the red card was overturned to yellow), players haranguing the ref, petulance on the pitch and on the sub’s bench, and falling over at a mere nudge. Sadly, these traits will become more common as the money grows. I may be a cynic, but as the game grows, as it attracts more money, it will tend away from all those positives at the top of this post and it’ll lose it unique attraction.