Unfortunately the social media has become so hostile, that it drives people away.
The negative people, who abuse the manager, the players and fellow owls are so loud that they overshadow the friendly people. If you are going online to have a nice and friendly chat, it's really difficult to find a place, which is not overloaded with negativity. So the "happy owls" stay quiet and the "angry owls" rule the media.
Whilst I find this development sad and worrying, I am even more concerned about the development in the "real world".
You can avoid social media, but there is no way to avoid the negativity and aggressive behaviour in the real world.
That's also valid for the manager and players. The negativity and boos in the stadium, the tense atmosphere and the groans when the ball is in our half might cost us points.
IMO we won't be able to stop this development - the society has lost its values!