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Premier League cost Chelsea £120m

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The Premier League have blocked Chelsea from signing a 3 year £40m a year main shirt sponsor deal with Paramount+ for fear it may provide conflict with its broadcast rites holders. They're worried Sky will throw a wobbly if they're providing 'free advertising' to a rival streaming service when they show Chelsea's games. 


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1 minute ago, JBO said:

They can use whoever they want to promote it I suppose


Doesn't alter the fact they sold an 80% stake in it in 2015 and the rest in 2018

There's clearly a link. They can dress it up as 'partnering' I suppose, but there's a link.

Edited by Skamp
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